Hey love! Before you post...
Make sure your post suits the regulations for social media advertising and collaborations.
- Clear Advertising Disclosure: Every commercial post must include a clear disclosure, such as "Ad SIPPA" or "Paid Partnership with SIPPA", at the beginning of the text or prominently in the image/video.
- Label Received Products/Services: If a product or service was provided for promotional purposes, use labels like "Ad / Gifted by SIPPA" or "Ad / PR SIPPA". Phrases like "Gifted," "PR Gift," or "Thanks, SIPPA" are not sufficient on their own.
- The Disclosure Must Be Continuously Visible: It should not be hidden behind a "Read More" button or similar.
- All Commercial Posts Must Be Labeled: It is not enough to mark only the first post—every piece of commercial content requires proper disclosure.
- Even Unpaid Promotions Must Be Labeled: If you received a product or service, a disclosure is always required, even if no formal agreement or payment was involved.
- Past Collaborations & Ongoing Campaigns: If a post relates to a past or upcoming collaboration, use phrases like "I have previously advertised SIPPA syrups" or "Advertising campaign with SIPPA syrups is ongoing, but this post was not agreed upon."
- When Is a Disclosure Not Required? If a product appears in the background by chance but is not showcased, mentioned, or tagged, no disclosure is needed.
This ensures transparency and compliance with consumer protection regulations.